What is the Promote Good Nutrition (PGN) component of the Accelerated Hunger-Mitigation Program (AHMP)?

The Promote Good Nutrition component of AHMP aims to improve the nutrition knowledge, attitudes and practices of families to increase demand for adequate, nutritious and safe food.

What are the objectives of PGN?

  1. Increase the number of infants 0-6 months who are exclusively breastfed;
  2. Reduce the number of infants receiving food and drink other than breastmilk;
  3. Increase the number of infants 6-12 months old who are given calorie and nutrient-dense complementary foods; and
  4. Increase the number of families who improved diets in terms of quality and quantity and involved in food production activities.

What are the key messages to be promoted?

  • For Primary Targets (e.g. pregnant women and mothers of 0-2 years old children) – to practice proper infant and young child feeding (IYCF)
  • Initiate breastfeeding within 1 hour from birth
  • Practice exclusive breastfeeding for the first 6 months
  • Introduce appropriate complementary foods not earlier than 6 months
  • Continue breastfeeding up to 2 years and beyond
  • For the general population, to practice the Nutritional Guidelines for Filipinos
  • Eat a variety of foods every day to get the nutrients needed by the body.
  • Breastfeed infants exclusively from birth up to six months, then give appropriate complementary foods while continuing breastfeeding for two years and beyond for optimum growth and development.
  • Attain normal body weight through proper diet and moderate physical activity to maintain good health and prevent obesity.
  • Consume fish, lean meat, poultry, egg, dried beans or nuts daily for growth and repair of body tissues.
  • Eat more vegetables and fruits everyday to get the essential vitamins, minerals and fiber for regulation of body processes.
  • Limit intake of salty, fried, fatty and sugar-rich foods to prevent cardiovascular diseases.
  • Consume milk, milk products and other calcium-rich foods such as small fish and shellfish, everyday for healthy bones and teeth.
  • Use iodized salt to prevent Iodine Deficiency Disorders.
  • Consume safe foods and water to prevent diarrhea and other food- and water-borne diseases.
  • Be physically active, make healthy food choices, manage stress, avoid alcoholic beverages and do not smoke to help prevent lifestyle-related non-communicable diseases.

What are the key component programs of the PGN?

  • Community-based promotion of Infant and Young Child Feeding and the Nutritional Guidelines for Filipinos (NGF)
  • Training on IYCF and Pabasa sa Nutrisyon (PSN)
  • Training of Trainers on IYCF and PSN
  • Community-based training for municipality, city,and  barangay implementers
  • Training on Lactation Management for hospital-based implementers/clinicians
  • Nutrition counseling on IYCF for pregnant and lactating women
  • Nutrition education classes/PSN
  • Multimedia campaign on the NGF
  • Production and distribution of tarpaulin-billboards on NGF, egg and vegetables to schools, barangay health centers and public markets
  • MRT/LRT stations
  • Production and distribution of posters to health centers
  • Milk Code
  • Breastfeeding
  • Nutritional Guidelines for Filipinos
  • Ang Itlog
  • Kumain ng Gulay
  • Eat a Variety of Foods
  • Airing of nutrition plugs/spots on breastfeeding and NGF in national and local TV and radio stations and electronic billboards
  • Radio drama series on nutrition and hunger
  • Blocktime radio nutrition campaign
  • Guestings in radio and TV programs to discuss nutrition and AHMP
  • Conduct of special events as highlights of Nutrition Month celebration and sectoral celebrations (Gulayan at Manukan contest in schools and communities and promotional events)
  • Busog Lusog learning modules aired in national TV
  • School-based promotion of NGF
  • Production and distribution of educational materials (poster on Daily Nutritional Guide for 7-12 years old, exhibit set on Pagkaing Sapat at Abot-Kaya and tarpaulin-billboard)
  • Production and distribution of teaching/learning modules
  • Program management
  • Program monitoring
  • Program impact evaluation
  • Program implementation review
  • National Convention for Successful Program Implementers
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