by: Mr. Benjamin De Yro (member, Balay ni IFAN Media Group)
The National Nutrition Council in Region II has set a record for itself; it is the only government line agency in the region which consistently used a Tuguegarao icon for its advocacy campaign, the environment-friendly Kalesa.
For the last seven years or so, NNC believed in the effectivity of the Kalesa as a rolling billboard. While it is a cheap medium of communication, its cultural significance can never be contested. For a line agency like NNC, that would be shooting two birds in one bullet- savings for the government and contributory to the preservation of the Cagayano culture and traditions.
The Kalesa is a cultural heritage and NNC is one of the very few agencies which realized early the significant role it plays in the everyday lives of the residents. Eloisa Mabborang who did an in-depth report on the mode of transport for her diploma for the National Commission on Culture and the Arts said the Tuguegarao Kalesa is distinct from those in other parts of the country.